KIERIN NYC -- A FRAGRANCE BRAND CHALLENGING THE RULES

Kierin NYC is 2018's fragrance brand to watch. As friends and former colleagues of the founders, I have had the pleasure to be a part of the brand's journey from almost the beginning. Their latest press release anticipates Kierin NYC's spring launch. 

Influencers, editors, and publishers, watch for influencer marketing, sampling programs, possible pop-ups, press parties, events, and more. To be announced. 


Kierin NYC Press Release
KIERIN NYC is a bold, new, disruptive brand challenging the rules of fragrance. Unlike conventional fragrance brands, KIERIN NYC makes scents inspired by the lifestyle of New York City and as complex and unique as people. A brand living artfully and authentically in beauty.

Each KIERIN NYC fragrance is a vibration, embodying a true expression of NYC lifestyle, and a story to be shared. KIERIN NYC invites us to be inspired, not defined or confined, by its fragrances and hopes we’ll make KIERIN NYC deeply personal through individual stories. It stands in stark contrast to traditional beauty brands that define and categorize consumers before even buying the product.

The KIERIN NYC brand is artistic, genderless and individualistic. Diversity and inclusion are core to the brand and not just presented as an afterthought. The first collection of four fragrances created by master perfume house Robertet is intoxicating, bold and real.

Nolita Noir is an impossible to resist fragrance with sweet and spicy tones. Stepping out of a yellow cab, making marks onto Lafayette street, I am fashionably late for my rendev-vous with a pinkberry martini. The Nolita Noir vibe is intoxicating, hypnotic and sensual.

Sunday Brunch is a vibrant, embracing fragrance inspired by a quintessential NYC ritual. I spot my friends – my “city family” – waving me over to join. A smile spreads across my face. The Sunday Brunch vibe is effervescent, energetic and luminous.

Santal Park is a fragrance that spirits us away to a nature escape through the soul of Manhattan, Central Park, and the rhythmic beat of the diversity. The sun smiling down upon us, I pull my loved one close. In synchronicity, we breathe. The Santal Park vibe is inclusive, intimate and serene.

And Highline Flirt is a fresh, uplifting fragrance which brings to heart the art of possibility. In an instant, our eyes lock. A magnetic attraction. Electrified by this connection, our lips form a smile. The Highline Flirt vibe is fresh, flirty and magnetic.

KIERIN NYC encourages you to share your fragrance stories with them on their Instagram channel, @kierinnyc. Use the tags #kierinnyc and #fragrancestories for a chance to be featured. KIERIN NYC fragrances are available for purchase starting March 19th, 2018 at www.kierin-nyc.com.

“The KIERIN NYC story is not just a brand’s story. It’s Kierin’s story, an urban story, your story. You are art. You are the soul of the KIERIN NYC brand.” The next generation of fragrances has arrived, and it comes with KIERIN NYC

About The Founders

Co-Founded in 2017, KIERIN NYC is led by an enthusiastic, innovative and dynamic trio.

Didier Maine de Biran is the beauty industry expert and veteran with extensive experience in launching and leading prestige fragrance bands such as Mugler, Bvlgari, Prada, Valentino, Carolina Herrera and Paco Rabanne.

Chris Rosasco, a former street artist from Brooklyn, is the team’s creative. Chris’ career includes product design for prestige houses such as Tom Ford and Estee Lauder.

Mona Maine de Biran is the beauty advocate, blogger and entrepreneur. Following a successful career as an international model, she returned to NYC to develop her interests in publishing and management. Mona’s blog, Manhattan Minds, speaks on the best of New York City Art, Beauty, Fashion and Lifestyle.

Media contact: Mona Maine de Biran
Email: mmainedebiran@kierin-nyc.com
Website: www.kierin-nyc.com

For more information about the line, brand vision, and its founders, visit www.kierin-nyc.com or www.ManhattanMinds.com.



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